Crave
Noor Hashimi

The Most Charming New Bakery Just Popped Up in Dubai!

If your evening strolls have lately taken you to the creekside at Dubai Festival City, there’s a sweet new reason to linger: Brooki Bakehouse has popped up at Marsa Boulevard with its cult, gooey cookies and over-the-top bakes. The waterfront setting adds to the charm, twinkling lights, a gentle breeze, and a warm cookie in hand feels just right for Dubai’s winter nights.

What to order

  • Big, bakery-style cookies in rotating flavors like white chocolate macadamia, cinnamon scroll, Nutella chips, classic milk chocolate chip, triple chocolate, and red velvet. Portions are generous, so bring a friend or two.
  • Keep an eye out for Brooki’s Dubai chocolate-inspired creation (think pistachio and kunafa vibes) that the brand has already played with for UAE fans.

The vibe

Marsa Boulevard is a seasonal, open-air strip purpose-built for buzzy pop-ups and night-time grazing. It’s casual, walk-up friendly, and designed to be explored—snack here, sip there, then circle back for seconds. If you want a coffee alongside your cookie, neighboring kiosks (including WatchHouse) pour from late afternoon into the night just a few steps away.

When and where

  • Location: Brooki Bakehouse pop-up, Marsa Boulevard at Dubai Festival City (along the creek, near Dubai Festival City Mall).
  • Hours: Daily from 4 PM to midnight (till 1 AM on weekends).
  • Limited run: Now through January 18, 2026, so don’t wait.

Shortlist it for: post-dinner dessert runs, a low-key date with a view, or grabbing a box to share at home. With its creekside setting and those famously gooey centers, this cheerful pop-up is the city’s sweetest new detour.